Press Releases and Earned Media Mentions: What's the Connection?
Mar 10, 2022
Newswire, an industry leader in press release distribution services, has created its Media Advantage Plan (MAP) to help companies identify media opportunities, craft compelling stories, launch targeted campaigns, and generate positive publicity.
A major focus of the MAP program is turning owned media into earned media, and to do that, Newswire harnesses the power of press releases, along with its robust SaaS platform, enriched press release distribution network, and the expertise of its team.
"Strategic and consumer-focused press releases create countless opportunities for brands of all industries to build brand awareness, attract website traffic, improve search engine rankings, generate leads, and increase revenue," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire.
The brand-building benefits of consistent and strategic press release distribution include but aren't limited to:
- Trust - Staying in front of the consumer and the media with newsworthy press releases is an effective way to build brand recognition and create a level of trust that promotes new business and earned media opportunities.
- Thought leadership - To build on the former, the more value a company can provide, the better the chances are of securing earned media opportunities to position the brand as a thought leader in its industry. Thought leadership pieces are excellent ways to build brand awareness.
- Targeting - A major benefit of press release distribution is the ability to cast a wider net to reach relevant media publications. Targeted distribution lists, such as the ones Newswire offers, help companies distribute the right message to the right audience at the right time.
"Writing and distributing informative and interesting press releases is an excellent way for brands to secure earned media mentions in relevant industry publications," added Terenzio. "The more earned media mentions a company can land the better their odds of standing out from their competition, generating a buzz around their brand, and improving their bottom line."
To learn more about how Newswire's integrated solutions are helping small and midsize businesses craft media pitches, earn media mentions, grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.
About Newswire
Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
Contact Information:
Charlie Terenzio
CMO and SVP of Media and Marketing Communications
Newswire
Office: 813-480-3766
Email: [email protected]
Press Release Service by Newswire.com
Original Source: Press Releases and Earned Media Mentions: What's the Connection?
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