Nov 9, 2020
Draft Top, an innovative new gadget brand that’s disrupting the beverage industry, recently appointed SAMA Labs as their digital marketing agency of record in part of the company’s initiative toward building a more robust direct-to-consumer strategy in a booming eCommerce space. SAMA Labs will be supporting the brand with; Facebook & Instagram Advertising, Google Ads, Email Marketing, SMS Marketing, Content Development, Creative Copywriting, Growth Strategies and more.
SAMA Labs, a full-service digital marketing agency that’s remote-based but headquartered in South Florida, will help scale Draft Top’s sales numbers through a concerted effort between disruptive creative and data-driven strategy. Their fine-tuned approach utilizes market research and keen insights to properly target key-demographics with disruptive strategies and techniques that are proven successful time and time again.
“As a rapidly expanding company, we at Draft Top were looking to establish our brand through strategic marketing. SAMA has proven its ability to foster and grow e-commerce brands in a meaningful way,” says Sean Kelly, Co-Founder at Draft Top. “We are excited to take the next step in our journey with SAMA and really show the world what it means to Drink Topless.”
SAMA Labs President, John Florey, is equally thrilled about the partnership. “I was immediately hooked to the brand and what they have accomplished so far. When I connected with the team, we had an amazing conversation on their ambitions to grow and knew our team was the right mix of talent and experience to pour more octane on this fire.”
Draft Top’s relationship with SAMA Labs comes on the heels of a very successful Kickstarter campaign that drew mass attention from fans online. Their new marketing campaigns are expected to launch in November 2020, just in time for the final holiday push.
About Draft Top
Draft Top wants drinkers everywhere to go topless! Their flagship product is a gadget that safely removes the tops off of cans for a simple, recyclable cup that’s way cooler than plastic or other disposable options, changing the drinking experience from any can. Additionally, the brand manufactures useful accessories like koozies and can lids. Are you ready to elevate the canned experience? Draft Top is!
About SAMA Labs
SAMA Labs is a full-service digital marketing agency that understands the right way to get things done. By leveraging their own personal experience, these experts are quickly able to ascertain which best practices to employ – and have the genius to try something new when necessary. Every strategy is built from the ground up for maximum brand growth. Connect with the SAMA Labs team to learn more today!
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