Amazon DSP Advertising Business Agency UK Lets E-Commerce Sellers Consolidate Advertising Efforts
Nov 19, 2020
Clear Ads, the UK’s top Amazon DSP advertising agency, lets e-commerce sellers consolidate advertising efforts with its ad campaign management services. The Amazon DSP business management agency shares its explanations for DSP’s recent growth.
CroydonNovember 19, 2020 —
As one of the UK’s first to offer Amazon DSP business management, Clear Ads has dedicated extensive time to learning the platform to get the best return on investment for its clients. The company, which has become the UK’s top Amazon DSP advertising agency, recently discussed DSP’s ability to consolidate the advertising efforts of e-commerce sellers.
Learn more about Amazon DSP UK by visiting https://www.clearads.co.uk/amazon-dsp/.
Amazon demand-side platform (DSP) offers a truly unique, high-quality advertising product. Amazon describes its DSP as a way to programmatically reach target audiences across both Amazon-owned sites and apps, like IMDb, and leading publisher sites through direct inventory from Amazon Publisher Services and third-party exchanges. By providing advertisers with a way to buy display, video and audio ads programmatically, both on and off Amazon, DSP businesses can reach new and existing customers and improve relevance and results with a single view across formats.
George Meressa, founder and director of Clear Ads, recently discussed Amazon’s significant expansion into the mixed media landscape, where it utilizes alternative ad formats, such as video and streaming. “Retailers are fast forming a strong reliance on Amazon’s vital consumer data, yet they don’t want to be restricted only to Amazon’s audience,” Meressa explains. “Through expanding into other ad formats, and indeed other ad environments, marketers can retain access to Amazon data while reaching new demographics.”
He continues, “The move has seen Amazon expand its video ad capabilities from the Web to the platform’s Fire TV network using its DSP. The expansion to Connected TV (CTV) has enabled Amazon Ads users to purchase TV video placements programmatically. These CTV video ads have allowed marketers to bridge the gap between linear television advertising and contemporary digital media, and the shift appears to be working.”
According to the following market analysis report by Grand View Research, the global video streaming market size was valued at $42.6 billion in 2019. It is projected to grow at a compound annual growth rate of 20.4% between 2020 and 2027. This growth will result in the demand for services from an Amazon advertising agency.
Amazon’s DSP expansion into other formats can be viewed as one of the most effective ways for businesses to maintain and build brand awareness by creating a strong, loyal audience. “The expansion of ad formats from display to video to streaming stands to benefit marketers by providing access to a larger pool of relevant consumers, helping them to boost their revenue and optimize their marketing strategy through improved targeting,” Meressa says.
He continues, “The increase in ad format offerings from Amazon’s DSP could not be better timed. Itself a natural progression, similar to how media has been consumed online (text-and-image based, in-line video, streaming video), the recent addition of streaming media outlets as an advertising destination is the next logical step.”
To find additional information about consolidating advertising efforts through Clear Ads Amazon Advertising UK, please visit the official company website.
###
Twitter: https://twitter.com/@clearadsltd
Facebook: https://www.facebook.com/clearadsltd?fref=ts
About Us: Clear Ads is a paid advertising agency focusing on Amazon and Google for small and medium-sized enterprises around the world.
Contact Info:
Name: George Meressa
Email: Send Email
Organization: Clear Ads Ltd.
Address: Weatherill House New South Quarter , Croydon, CR0 4WF
Phone: +442037474686
Website: https://www.clearads.co.uk/
Release ID: 88986398
More News
Matty Healy teases new 1975 album is 'nearly done'
Matty Healy has declared The 1975's long-awaited new album is "nearly done".
Westlife open to Niall Horan collaboration
Westlife are keen to get Niall Horan to sing with them on their current 25th anniversary tour.
‘Kids are happy’: Prince Harry reveals how Archie and Lilibet are finding new school following bombshell UK return
‘It’s been great. It’s been great to be back on British soil.’
Brody Jenner is a dad again
Brody Jenner and wife Tia Blanco have become parents for the second time.
Madonna, Taylor Swift to headline MTV VMAs
Madonna is slated to return to MTV Video Music Awards for the first time in 23 years.
Anne Hathaway reveals why she hasn't appeared on Hot Ones
Movie star Anne Hathaway has explained why she hasn't yet appeared on Hot Ones.
Bryce Dallas Howard's Jurassic World co-star convinced her to join social media
Bryce Dallas Howard has discussed the circumstances around her joining social media.
Keke Palmer: I’m so territorial as a mom
Hollywood star Keke Palmer has opened up about her parenting style.
Westlife's Mark Feehily to sue over weight-loss op
The 46-year-old Irish singer has spoken publicly about his health issues over the years including weight troubles.
Alexander Ludwig feels 'lucky' to have starred in The Hunger Games
Alexander Ludwig never had any doubts about the potential of The Hunger Games franchise.
Vanessa Hudgens: I'm an all or nothing person
Movie star Vanessa Hudgens has opened up about her approach to life.
Jay-Z admits to being 'immature' before dating Beyonce
Rap star Jay-Z has heaped praise on Beyonce, his wife of 18 years.
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.